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Design expresses the personality of your brand.

Sadly, bad work can cost as much as good work. The odd thing is, everyone knows good design when they see it. There are some no-nos to avoid, but these can change with the times too. Some (very rare) work is timeless. I’ve been privileged to have clients who’ve worked closely with me and have contributed massively to the final outcome.

Your design or brand is what your clients see often long before they meet you, yourself. It gives a personality to a faceless company.

And speaking of faceless: how can I resist this anonymous little rhyme – an oldie but a goodie:

When the client moans and sighs
Make their logo twice the size.

Should the client prove refractory
Show a picture of the factory.

But only in the gravest cases
Should you show the clients’ faces!!

And to my great joy, there’s an update from for designers today:

‘Kevin Chesters supplied a few additional verses for the modern age:

If the ads have gone to pot
Mention blogging quite a lot

If you want to dazzle them
Drop in terms like CRM

To make your clients think you’re sage
Give campaigns a myspace page

To make them think you’re clever chaps
Make references to Google Maps

If accused of strategic shirking
Bang on about social networking

If they still think the work is crap
You must present an iPhone app.’

So now you know all my secrets! May I also add that design is quite a bit harder than it looks? I found that out when I was struggling with my own design and finally my friend Warren Coetzer took pity on me and designed my logo… because (all together now) ‘I don’t know what I want, but I’ll know when I see it!’

Since then it’s undergone a new change (I fell out of love with my previous typeface) but without that point of departure, nothing could have happened.

May you like what you see.  And please give me a call with your design needs when the time is right for you.

Clients include Dave Britzius, Centrepeace, RCCP of OneWorldGroup, Hermanus Esplanade and X International.