Your design or brand is what your clients often meet, long before they meet you.
Suddenly there’s a distinct personality or a voice to an otherwise faceless company. One’s brand can become dated, but some (rare) work is timeless. My clients work closely with me and contribute massively to the final outcome- not only because they know their market, but also because extra eyes and minds are useful.
AND SPEAKING OF FACELESS: THIS ANONYMOUS LITTLE RHYME IS ANONYMOUS FOR A REASON.
When the client moans and sighs
Make their logo twice the size.
Should the client prove refractory,
Show a picture of the factory.
But only in the gravest cases
Should you show the clients’ faces!!
And there’s an update from wklondon.typepad.com for designers today:
‘Kevin Chesters supplied a few additional verses for the modern age:
If the ads have gone to pot
Mention blogging quite a lot
If you want to dazzle them
Drop in terms like CRM
To make your clients think you’re sage
Give campaigns a myspace page
To make them think you’re clever chaps
Make references to Google Maps
If accused of strategic shirking
Bang on about social networking
If they still think the work is crap
You must present an iPhone app.’
Once I found myself in my clients’ position when I was struggling with my own logo. Finally, my friend Warren Coetzer took pity on me and designed my logo… Because (all together now) ‘I don’t know what I want, but I’ll know it when I see it!’
Since then it’s undergone a new change (I fell out of love with my previous typeface) but without that point of departure, nothing could have happened.
May you like what you see. And do give me a call with your design needs when the time is right for you.