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Your design or brand is what your clients often meet, long before they meet you. 

Suddenly there’s a distinct personality or a voice to an otherwise faceless company. One’s brand can become dated, but some (rare) work is timeless. My clients work closely with me and contribute massively to the final outcome- not only because they know their market, but also because extra eyes and minds are useful.



When the client moans and sighs
Make their logo twice the size.

Should the client prove refractory,
Show a picture of the factory.

But only in the gravest cases
Should you show the clients’ faces!!

And there’s an update from for designers today:

‘Kevin Chesters supplied a few additional verses for the modern age:

If the ads have gone to pot
Mention blogging quite a lot

If you want to dazzle them
Drop in terms like CRM

To make your clients think you’re sage
Give campaigns a myspace page

To make them think you’re clever chaps
Make references to Google Maps

If accused of strategic shirking
Bang on about social networking

If they still think the work is crap
You must present an iPhone app.’

Once I found myself in my clients’ position when I was struggling with my own logo. Finally, my friend Warren Coetzer took pity on me and designed my logo… Because (all together now) ‘I don’t know what I want, but I’ll know it when I see it!’

Since then it’s undergone a new change (I fell out of love with my previous typeface) but without that point of departure, nothing could have happened.

May you like what you see.  And do give me a call with your design needs when the time is right for you.

“Find out who you are, before introducing yourself.”

Need a kickstart?